ANA Content Program
Publisher:
Pohly Company
Client:
Association of National Advertisers (ANA)
Circulation:
10,000+
Audience:
Association Members including executive-level marketers
Position the ANA as the leading voice in the marketing industry
Establish ANA Magazine as the ultimate source for high-level information on key industry issues and trends
Build on the ANA Magazine brand and extend content onto multiple additional platforms
EXECUTION:
Developed magazine microsite with content from ANA Magazine and insight from ANA national conferences
Created and expanded a thought leadership digital magazine program for ANA and key sponsors
Developed special supplements, sales materials, event dailies and event program books for ANA conferences
RESULTS:
In 2013, completed second redesign and publication concept for ANA Magazine
In 2013, Thought Leadership programs expands from 6x per year to 12x per year
Digital magazine series extended to mobile application for phones and tablets
