AUBERGE L'ART DE VIVRE
Publisher:
Client:
Auberge Resorts
Circulation:
25,000
Audience:
Distributed in-room at all Auberge Resorts, the target audience is returning and new hotel guests. Prospects and former guests are the target for the digital version found on aubergeresorts.com.
- Create a cohesive brand identity for this small luxury hotel group
- Showcase each unique Auberge property
- Create and develop brand awareness for all Auberge resort and real estate properties
- Drive bookings/repeat business
EXECUTION:
Multi-channel marketing program that leverages print, digital, e-mail marketing, and social media:
- Premium in-room magazine—a powerful branding piece and guest amenity that promotes loyalty and cross-sell
- Enhanced digital experience—Art of Living microsite provides exclusive content and special offers for guests and prospects
- E-newsletter—sent to select Auberge Resorts guests 10x/year, it includes unique content and exclusive offers
- Development and execution of an engaging social media strategy for Twitter and Facebook
RESULTS:
“We could not ask for a better partner than American Express Publishing Custom Media. After working with them for over 10 years, they know our customer as well as we do. They’re in synch with our current consumer and they’re always looking toward the future. They understand our brand’s voice and how we want to express it, and they move from project to project with amazing flexibility and creativity. They always have creative solutions when we’re looking for new ways to connect with our customers.”
Caroline MacDonald
SVP of Marketing
Executive Publisher, Auberge Magazine
Auberge Resorts
