Advertorials for Oracle Publishing
Publisher:
Grayton Integrated Publishing
Client:
Oracle Publishing and Oracle advertisers/partners
Circulation:
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Audience:
IT professionals and decision makers who are Oracle customers or prospects
• To increase ad revenue by offering partner companies the opportunity to tell the Oracle audience a more in-depth story than is possible with a traditional ad
• To offer a compelling format for the delivery of partner company key messages to the Oracle audience
• To provide partner companies with marketing tools to be used at trade shows, on websites, and in collateral packages
EXECUTION:
In addition to providing creative services—from message development to writing and editing, from design and art direction to layout and production—Grayton provides project management to ensure that the advertiser, Oracle Corporation, and Oracle Publishing approve the messaging, content, and visuals of each piece. Grayton works closely with all three organizations throughout the process, keeping lines of communication open and ensuring that top-quality materials are delivered on time.
RESULTS:
Custom supplements have helped increase ad revenue for Oracle Publishing and have given advertisers an effective tool to reach their target audience. Indeed, many advertisers are repeat customers.
