Brentwood Cool Springs Magazine
Publisher:
Journal Communications Inc.
Client:
Brentwood Cool Springs Chamber of Commerce
Circulation:
10,000
Audience:
new residents, relocating businesses
Journal has worked with the Brentwood Cool Springs Chamber of Commerce for the past 25 years, producing a high-quality print publication geared toward newcomers – as well as a companion website. In 2010, Journal expanded the relationship to include redesign and development of the Chamber’s website. Chamber administrators feared their website was outdated and failed to portray the city and the business community in the best light. The Chamber wanted a fresh and current site that better represented the progressiveness of the Chamber and of the community.
EXECUTION:
• A high-quality print publication features original photography and engaging editorial.
• A companion website expounds on the community’s livability with Web-exclusive photo galleries and video, and features maps, detailed demographics and social media feeds.
• A digital magazine allows readers to share content through social media tools or embed the magazine on their own website or blog.
• A redesigned Chamber website integrates content from the publishing program to help paint a positive picture of this unique and vibrant community.
RESULTS:
The Chamber now has a cohesive integrated marketing plan that helps it effectively recruit and retain new residents and business. The addition of original content to the website has helped it rank higher with search engines and has made the Chamber even more relevant to its members.
