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by Richard Carufel, The Daily Dog, April 14 2015

The Numbers Don’t Lie—Content is on the Rise, New Survey Finds

There’s no question about it—content is taking its seat at the head of the marketing table. The latest market research from The Content Council, an organization for content marketers globally, shows an irrefutable rise in content marketing budgets, confidence in measurement, exploration of new channels and more, painting a bright future for the marketing discipline.

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