Four Seasons Magazine and magazine.fourseasons.com
Publisher:
Pace
Client:
Four Seasons Hotels and Resorts
Circulation:
Varies for print and digital executions
Audience:
Print—Guests at the Four Seasons Hotels & Resorts Digital—Previous and prospective Four Seasons guests shopping for a luxury travel experience
Print—The magazine reflects the Four Seasons brand and its reputation for excellent service, and encourages guests to visit Four Seasons locations around the world. Digital—The digital offerings differentiate the Four Seasons brand, improve results in organic search for Four Seasons, get into the traveler’s consideration set earlier and encourage Four Seasons guests to try a property they have not previously visited.
EXECUTION:
Print—The design and editorial have an international sensibility, reflecting the voices of some of the world’s most accomplished journalists. Digital—Magazine.FourSeasons.com extends the Four Seasons experience from the guest room to online and reflects the authenticity of the brand.
RESULTS:
Industry, consumer and client feedback have been very positive. Both the print and digital publications have earned a number of industry awards and accolades for design, editorial and execution, including the award for the best integrated custom content program by the Custom Content Council in 2010. The programs also have been credited with a substantial increase in bookings.
