Case Studies
Advertorials for Oracle Publishing
Publisher: Grayton Integrated Publishing
Client: Oracle Publishing and Oracle advertisers/partners
Audience:IT professionals and decision makers who are Oracle customers or prospects
• To increase ad revenue by offering partner companies the opportunity to tell the Oracle audience a more in-depth story than is possible with a traditional ad • To offer a compellin…
ANA Content Program
Publisher: Pohly Company
Client: Association of National Advertisers (ANA)
Audience:Association Members including executive-level marketers
Position the ANA as the leading voice in the marketing industry Establish ANA Magazine as the ultimate source for high-level information on key industry issues and trends Build on the ANA Maga…
AUBERGE L'ART DE VIVRE
Publisher:
Client: Auberge Resorts
Audience:Distributed in-room at all Auberge Resorts, the target audience is returning and new hotel guests. Prospects and former guests are the target for the digital version found on aubergeresorts.com.
Create a cohesive brand identity for this small luxury hotel group Showcase each unique Auberge property Create and develop brand awareness for all Auberge resort and real estate properties D…
Autograph Collection Magazine
Publisher:
Client: Autograph Collection Hotels
Audience:Distributed in-room at all Autograph Hotels, the target audience is returning and new hotel guests. Prospects and former guests are the target for the digital version found on autographhotelmagazine.com.
Help craft a unique identity for Marriott’s new global hotel brand Create branding and image cohesion for a diverse, eclectic collection of hotels Tell a brand story that appeals to ind…
Brentwood Cool Springs Magazine
Publisher: Journal Communications Inc.
Client: Brentwood Cool Springs Chamber of Commerce
Audience:new residents, relocating businesses
Journal has worked with the Brentwood Cool Springs Chamber of Commerce for the past 25 years, producing a high-quality print publication geared toward newcomers – as well as a companion…
Canadian Tire DRIVER
Publisher: Rogers Media Inc.
Client: Canadian Tire Corporation
Audience:Automotive Enthusiasts and Canadian Drivers
Educate and inspire Canadian drivers in an engaging content format.
Capital Thinking Magazine
Publisher: Leverage Media LLC
Client: Patton Boggs LLP
Audience:C-level officers in key industries and geographies served by this law firm.
Already well-known for its lobbying and public policy work, Patton Boggs, a major Washington, DC-based law firm with offices around the world, is looking to showcase its extensive expertise in…
Carlson Hotel Group
Publisher: EnVeritas Group
Client: Carlson Hotel Group
Audience:Business and leisure hotel guests and potential guests
Carlson Hotel Group needed a content partner who could execute new website copy with SEO keywords for its individual hotel websites. All copy had to be crafted in accordance with corporate bra…
CDW Technology Content
Publisher:
Client: CDW and CDW-G
Audience:Current and prospective CDW technology customers
CDW provides technology solutions for business, government, education and healthcare and is a top reseller of more than 1,000 brands of technology products. Ranked No. 38 on Forbes’ list…
Communication World (CW)
Publisher: Grayton Integrated Publishing
Client: International Association of Business Communicators (IABC)
Audience:Decision makers and professionals engaged in strategic business communication management
To improve the readability of CW magazine, which IABC members rank as their No. 1 membership benefit To create a flexible, copy-centric design that would enable the editorial team to better p…
CONNECTED FOR BUSINESS
Publisher:
Client: Rogers Communications Inc.
Audience:Rogers Small Business Customers
To engage with Rogers Communications small business customers.
CONNECTED Rogers Magazine
Publisher:
Client: Rogers Communications Inc.
Audience:Adults 25+ with a propensity for tech
To engage Rogers Communications cable and wireless consumer customers.
Content Marketing Strategy
Publisher:
Client: American Le Mans Series
Audience:Professional auto racing fans, high-end automobile manufacturers and corporate sponsors.
Auto racing league American Le Mans Series (ALMS) came to McMurry seeking a new marketing direction and strategy. The Series is a niche league with a limited event schedule compared to sports…
EcoLiving
Publisher:
Client: Scotia Bank
Audience:homeowners who are renovating or performing home improvements
As a financial institution, not a provider of retail products or services, Scotiabank needed a clever, unique consumer program that suited its new CSR division. It was very important that the…
Fairmont Magazine
Publisher: Spafax
Client: Fairmont Hotels & Resorts
Audience:Wealthy, on-the-go, international travelers, primarily from North America. Successful, well-educated and worldly, the Fairmont customer demands the best and expects it – whether it is in their choice of hotel or in the media they access through that hotel.
Relaunch an existing magazine for an international luxury brand, where the majority of the customers are North American but the majority of the growth is international.
Farmacja i Ja
Publisher: AUDE
Client: USP Zdrowie
Audience:Masters of Pharmacy, pharmacy technicians, pharmacy owners and pharmacy students
The change of the magazine's image and content from lifestyle (stars on the cover, interviews, advice concerning everyday life) into popular science. Re-definition of the objectives of the mag…
Four Seasons Magazine and magazine.fourseasons.com
Publisher: Pace
Client: Four Seasons Hotels and Resorts
Audience:Print—Guests at the Four Seasons Hotels & Resorts Digital—Previous and prospective Four Seasons guests shopping for a luxury travel experience
Print—The magazine reflects the Four Seasons brand and its reputation for excellent service, and encourages guests to visit Four Seasons locations around the world. Digital—The dig…
Giants Magazine
Publisher:
Client: San Francisco Giants
Audience:Giants fans and visiting attendees at the ball park
The magazine is intended to reinforce the special bond between the San Francisco Giants and their fans by informing, enlightening and otherwise familiarizing fans with members of the team and…
Growth and the New Consumer - Executive Briefing
Publisher: Leverage Media LLC
Client: Convergys
Audience:C-level officers served by 10 industries served by this provider of call center services and business analytics.
To distinguish itself from competitors (in the call center field), Convergys defines itself as a company specializing in "relationship management." This publication reviewed data from several…
GX: The Guard Experience
Publisher: iostudio
Client: United States Army National Guard
Audience:
GX magazine is mailed bimonthly to the homes of 215,000 Army National Guard Soldiers, along with 54 bimonthly bulk shipments of an additional 5,000 copies to National Guard installations. The…