The 2015 annual spring conference took place in New York City
Sunday 22nd March - Tuesday 24th March.

Download the conference program
Read our key takeaways on Content Exchange
View the photos on our Facebook page
Watch the highlights from Arianna Huffington's keynote speech on our YouTube channel
Watch the sizzle reel of the conference here

The conference is aimed at C-level agency executives, brand CMOs, the media and vendors. The focus was on the latest trends and content strategies. We also unveiled our own research study, in conjunction with Advertising Age, centered around the state of the content marketing industry. Guests were encouraged to network, debate and exchange ideas for leveraging content marketing in today’s constantly evolving industry.

Get involved in the conversation! @ContentCouncil #ContentChaosNYC

Agenda

Sunday 22nd March

6pm - 8pm Opening cocktail reception in the Ivy Lounge at The Gansevoort, Park Avenue South

Monday 23rd March

8:00 Breakfast in the Gansevoort Ballroom

9:00 Welcome from the Chairman - Andy Seibert, Managing Partner, Imprint

9:05 One on One: Content as Authentic Storytelling
Liz Kaplow, President and CEO, Kaplow will talk to Dyllan McGee, Founder of Makers on content as authentic storytelling

10:05 Panel Discussion: The Age of the Internet Star
With generations raised on the internet gaining purchase power and influence, tapping into what’s popular in their communities could be the key to brand loyalty and engagement.

Moderator: Kevin McGurn, Head of Sales, Fullscreen
Panelists:
Kimberly Coleman, Blogger, Mom in the City
Amber Lee, Partner, Director of Operations, Visual Country
Shanna Malcolm, Actress and Content Creator, HeyYoShanna
Karen Robinovitz, Co-Founder and Chief Creative Officer, Digital Brand Architects

11:05 Break

11:20 Content Marketing in Motion: Elle Canada ‘Shoppable Videos’ - Jacquie Loch, Vice President & Group Publisher, Consumer Solutions, TC Media

11:35 The Content Council Research Unveiled
Don’t miss the exclusive release of our latest research on the state of the content marketing industry, conducted in conjunction with Advertising Age

Moderator: Georgia Galanoudis, Managing Director, Imprint
Panelists:
David Brown, Executive Vice President, MXM
Alexa Christon, Head of Media Innovation, GE
Linda Descano, Managing Director and Head of Content and Social, Citi
Michael Sebastian, Reporter, Advertising Age

Download the Content Marketing: Growing and Transforming Customer Engagement white paper here

12:35 Content Marketing in Motion: Vantiv Insight Series - Mike Winkleman, President and Chief Creative Officer, Leverage Media LLC

12:50 Lunch

1:40 Panel Discussion: Real Time and Reactive Marketing
Real-time and reactive marketing has become a sought-after practice and growing trend, and for good reason. Staying abreast of trending topics and entering the conversation is an effective tool in providing value to your audience.

Moderator: Andrew Hanelly, SVP, Strategy, McMURRY/TMG
Panelists:
Lindsay Lichtenberg, Vice President of Publishing Platform and Partnerships, Starcom MediaVest Group
Chris Perry, President, Digital Communications, Weber Shandwick
Ramon Velutini, Brand Manager, Duracell

2:40 Panel Discussion: Data - The Rise of Big Insights
We are moving beyond the era of Big Data and into the era of Big Insights. There’s pressure to analyze the data, turn it into insights and then guide the packaging of those insights into meaningful marketing activity. This is requiring more and more talent with the powerful combination of marketing and data skills.

Moderator: Megan Cunningham, CEO, Magnet Media
Panelists:
Bob Cornwall, Brand Activation Team Lead, Google
Maya Mikhailov, Executive Vice President and Co-Founder, GPShopper
Ari Sheinkin, VP of Marketing Analytics, IBM
Vikram Somaya, General Manager, AdFX and Analytics,The Weather Company

3:40 Break

3:55 Content Marketing in Motion: WIKA blog - Brice Bay, CEO, EnVeritas Group

4:10 Keynote: Arianna Huffington, President and Editor-in-Chief, Huffington Post Media Group
Hear how Arianna created The Huffington Post content empire and what it takes to maintain it. The struggles and triumphs she's experienced along the way.

5:10 Close

6:30 - 8:30 Evening reception and exclusive after hours access to the exhibition 'Everything is Design: The Work of Paul Rand' at The Museum of the City of New York

Tuesday 24th March

8:00 Breakfast in the Gansevoort Ballroom

8:45 Keynote: Chris Barth, Strategist, Contagious
Brands are finally getting it right when it comes to content, nailing distribution and storytelling to create properties that have as much appeal as unbranded editorial. Contagious will inform and inspire with examples of branded content from around the globe that capture audiences by showcasing values and personality, delivering truly memorable moments.

9:45 Content Marketing in Motion: United States Army National Guard - Keith Kawasaki, VP of Client Services, iostudio

10:00 One on One with Twitter
Ann Shoket, Editor-in-Chief, Content Strategist and Millennial Expert talks to Aly Baer, Head of Brand Strategy, New York, Twitter

10:45 Break

11:00 Content Marketing in Motion: CDW - Ryan Petersen, Senior Manager, Content Marketing, CDW and Andrew Hanelly, SVP, Strategy, McMURRY/TMG

11:15 Panel Discussion: Building a Content Empire
As content marketing continues to grow in influence and popularity, we’re seeing companies and brands broadcast their voices across every channel: video, digital, print, TV and more, creating a powerhouse of brand awareness.

Moderator: Lori Greene, Senior Partner, Content Director, Maxus
Panelists:
Pat Connolly, VP of Marketing Solutions, Condé Nast
Melissa Goidel, Chief Revenue Officer, Refinery29
Mary C. Hickey, Vice President and Editor-in-Chief of the Integrated Media Content Team, AARP
Ann Rubin, Vice President, Branded Content and Global Creative, IBM

12:15 Closing Keynote: Sterling Proffer, Head of Digital, VICE Media

1:15 Lunch and Close

2pm - 4pm Members-only Research Workshop (Not a member? Find out how to join here)
The workshop is designed to help our members get the most out of the newly released research. The objectives of the session are:

1. Present the detailed research findings
2. Provide a marketer’s perspective on the research findings
3. Discuss the implications and share ideas on how to best leverage the findings

Download the Content Marketing: Growing and Transforming Customer Engagement white paper here