Arianna Huffington to Keynote The Content Council's Annual Spring Conference
Industry Experts Gather at Gansevoort Park in NYC, March 22-24
New York, NY (March 11th, 2015) – Arianna Huffington, President and Editor-in-Chief of Huffington Post Media Group, will present her expertise on brand building, storytelling and more at The Content Council’s 8th annual spring conference, Content Chaos: Navigating the Path to Engagement. Other keynotes include Sterling Proffer, Head of Digital at VICE Media, Dyllan McGee, Founder of MAKERS and Chris Barth, Strategist at Contagious.
The event will bring together C-suite executives from all corners of marketing, advertising and media to discuss content marketing best practices, forecasts, statistics and more. The conference is being held at Gansevoort Park Avenue Hotel in New York City, March 22nd -24th, 2015. Attendance is open to all with special discounted pricing offered to The Content Council’s members.
Helping drive the event’s discussion will be The Content Council’s newest research study of 2015, conducted in conjunction with the leading global source of news, intelligence and conversation for marketing and media communities, Advertising Age, and centered on the state of the content marketing industry’s present and future. The full study will be released to members the first full day of the conference, March 23rd, and be available for purchase to non-members. The Council released initial results via white paper on March 2nd, which can be downloaded here.
In addition to its many informative findings, the study shows many marketers dramatically increasing their commitment to content marketing—with budgets on the rise and more companies developing internal structures, as well as external relationships, to handle the new emphasis on content.
The research findings, along with emerging topics such as the rise of big data, internet stardom, real-time and reactive marketing, will be discussed by executives from Google, Conde Nast, Refinery 29, IBM, The Weather Channel, Starcom MediaVest, McMURRY/TMG and more at Content Chaos.
Please find more information and registration details here.
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