Autograph Collection Magazine
Publisher:
Client:
Autograph Collection Hotels
Circulation:
15,000
Audience:
Distributed in-room at all Autograph Hotels, the target audience is returning and new hotel guests. Prospects and former guests are the target for the digital version found on autographhotelmagazine.com.
- Help craft a unique identity for Marriott’s new global hotel brand
- Create branding and image cohesion for a diverse, eclectic collection of hotels
- Tell a brand story that appeals to individualist, “anti-brand” guests
- Drive bookings and American Express spending at Autograph Hotels
EXECUTION:
- Three-prong program comprised of custom in-room magazine, digital magazine, plus a special offer for American Express Cardmembers
- Digital magazine (autographhotelmagazine.com) offers unique grid format to optimize content engagement and longevity
- Editorial focuses on the “fascinating”—a distinctive content positioning for a unique hotel group
RESULTS:
“American Express Custom Media came up with a fresh, unique approach that was exactly on target for both our customer and our brand. We’re proud to show off what they've created for us, and delighted with the buzz it's generating.”
Amanda Altree
Senior Director, Marketing
Autograph Collection
