Publisher:
Client:
Circulation:
Audience:

We are excited to announce that the 2015 annual spring conference will be held in New York City from
Sunday 22nd March - Tuesday 24th March.

The conference is aimed at C-level agency executives, brand CMOs, the media and vendors. The focus will be on the latest trends and content strategies. We will also be unveiling our own research study, in conjunction with Advertising Age, centered around the state of the content marketing industry. Guests are encouraged to network, debate and exchange ideas for leveraging content marketing in today’s constantly evolving industry.

Subscribe to our newsletter for conference updates, including speaker announcements.

If you are interested in sponsoring the event please contact Gemma Rainer on 212-297-2105.

Get involved in the conversation! @ContentCouncil #ContentChaosNYC

Agenda

Sunday 22nd March

6pm - 8pm Opening cocktail reception at The Gansevoort, Park Avenue South

Monday 23rd March

8:00 Breakfast

9:00 Welcome from the Chairman - Andy Seibert, Managing Partner, Imprint

9:05 Opening Keynote

10:05 Panel Discussion: The Age of the Internet Star
With generations raised on the internet gaining purchase power and influence, tapping into what’s popular in their communities could be the key to brand loyalty and engagement.

Moderator: Kevin McGurn, Head of Sales, Fullscreen
Panelists
Kimberly Coleman, Blogger
Amber Lee, Partner, Director of Operations, Visual Country
Shanna Malcolm, YouTube Influencer

11:05 Break

11:20 Content Marketing in Motion: Elle Canada ‘Shoppable Videos’ - Jacquie Loch, Vice President & Group Publisher, Consumer Solutions, TC Media

11:35 The Content Council Research Unveiled
Don’t miss the exclusive release of our latest research on the state of the content marketing industry, conducted in conjunction with Advertising Age

Moderator: Georgia Galanoudis, Managing Director, Imprint
Panelists
David Brown, Executive Vice President, MXM
Linda Descano, Managing Director and Head of Content and Social, Citi
Michael Sebastian, Reporter, Advertising Age

Download the Content Marketing: Growing and Transforming Customer Engagement white paper here

12:35 Content Marketing in Motion: Vantiv Insight Series - Mike Winkleman, President and Chief Creative Officer, Leverage Media

12:50 Lunch

1:40 Panel Discussion: Real Time and Reactive Marketing
Real-time and reactive marketing has become a sought-after practice and growing trend, and for good reason. Staying abreast of trending topics and entering the conversation is an effective tool in providing value to your audience.

Moderator: Andrew Hanelly, SVP, Strategy, McMURRY/TMG
Panelists
Lindsay Lichtenberg, Vice President of Publishing Platform and Partnerships, Starcom MediaVest Group
Chris Perry, President, Digital Communications, Weber Shandwick

2:40 Panel Discussion: Data - The Rise of Big Insights
We are moving beyond the era of Big Data and into the era of Big Insights. There’s pressure to analyze the data, turn it into insights and then guide the packaging of those insights into meaningful marketing activity. This is requiring more and more talent with the powerful combination of marketing and data skills.

Panelists
Bob Cornwell, Brand Activation Lead, Google
Amrit Kirpalani, Founder and CEO, Nectar OM
Vikram Somaya, General Manager, AdFX and Analytics,The Weather Company

3:40 Break

3:55 Content Marketing in Motion: WIKA blog - Brice Bay, CEO, EnVeritas Group

4:10 Keynote: Arianna Huffington, President and Editor-in-Chief, Huffington Post Media Group
Hear how Arianna created The Huffington Post content empire and what it takes to maintain it. The struggles and triumphs she's experienced along the way.

5:10 Close

6:30 Evening Activity

Tuesday 24th March

8:00 Breakfast

8:45 Keynote: Chris Barth, Strategist, Contagious

9:45 Content Marketing in Motion: United States Army National Guard - Keith Kawasaki, VP of Client Services, iostudio

10:00 One on One Discussion

10:45 Break

11:00 Content Marketing in Motion: CDW - Ryan Petersen, Senior Manager, Content Marketing, CDW and Andrew Hanelly, SVP, Strategy, McMURRY/TMG

11:15 Panel Discussion: Building a Content Empire
As content marketing continues to grow in influence and popularity, we’re seeing companies and brands broadcast their voices across every channel: video, digital, print, TV and more, creating a powerhouse of brand awareness.

Panelists
Melissa Goidel, Chief Revenue Officer, Refinery29
Ann Rubin, Vice President, Branded Content and Global Creative, IBM

12:15 Closing Keynote: Sterling Proffer, Head of Digital, VICE Media

1:15 Lunch and Close

2pm - 4pm Members-only Research Workshop (Not a member? Find out how to join here)
The workshop is designed to help our members get the most out of the newly released research. The objectives of the session are:

1. Present the detailed research findings
2. Provide a marketer’s perspective on the research findings
3. Discuss the implications and share ideas on how to best leverage the findings

Download the Content Marketing: Growing and Transforming Customer Engagement white paper here

Costs
Early Bird (extended until Friday, 6th March)
Member $1125
Non-member $1275

Regular Price
Member $1250
Non-member $1500

If you would like to purchase 3 tickets or more, please contact Gemma Rainer to take advantage of the special discount:

Early Bird (extended until Friday, 6th March)
Member >3 tickets $999 per ticket
Non-member >3 tickets $1100 per ticket

Regular Price
Member >3 tickets $1100 per ticket
Non-member >3 tickets $1300 per ticket

Sunday Night Networking Reception Only
Member $150
Non-Member $225

Monday Only (Excludes Evening Activity)
Member $550
Non-Member $700

Tuesday Only
Member $400 (includes members-only research workshop)
Non-Member $500

Hotel Rooms
Gansevoort Park Avenue
Tel: 877-830-9889 or book online
Cost: $305 per night
Reference: The Content Council
Please note, we cannot guarantee availability after March 12th

Flights
Delta Air Lines is offering special discounted* airfares for conference attendees. Discounts vary, depending on the class of ticket purchased, up to 10% off the fare for both domestic and international travel.

*Please note the following:

• Not all fares are eligible for a discount; fare rules determine eligibility
• Discounts vary, depending on the class of ticket purchased, and apply to round trip travel only, and only for flights originating in the United States or Canada
• Not valid with other discounts, certificates, coupons or promotional offers

To take advantage of these Travel Discounts for flights to and from New York:

• Visit the www.delta.com web site and click the 'Advanced Search' link
• Complete the required fields, and enter meeting code 'NMKAW'
• You can also call Delta Meeting Network® Reservations at 1.800.328.1111. (Please use the same phone number to make changes to an existing Delta Meetings Network reservation)
• On the Search Results page, verify the discount is applied. (reminder: not all fares are eligible).

Reasons To Attend
Do you need help convincing your boss to make the investment in your attendence at the conference? Read our top ten reasons to attend here>> or download our letter justifying your trip here>>