Growth and the New Consumer - Executive Briefing
Leverage Media LLC
Circulation: Initially distributed to 30 key executives attending the Convergys annual Executive Forum in January, 2010.Also available on Convergys' website. Convergys salespeople provided the publication to their clients. Also distributed at industry converences.
Audience: C-level officers served by 10 industries served by this provider of call center services and business analytics.
To distinguish itself from competitors (in the call center field), Convergys defines itself as a company specializing in "relationship management." This publication reviewed data from several surveys the company had conducted of consumers, employees, and top-level executives and previewed key themes the company planned to return to in thought leadership material over the course of the following year. Through this publication, Convergys sought to demonstrate not only its understanding of the market, but also the skill with which it manages key relationships with customers, collects and analyzes data on those transactions, and provides its customers with "business analytics." Companies can utilize that information to improve product service offerings, troubleshoot problems, and improve their operations, down to the bottom line.
The design was consistent with Convergys branding standards. The content was based on Convergys research, comparing and contrasting the 2008 and 2010 surveys.
The publication reinforces the company's point of differentiation from its competitors: while Convergys runs call centers around the world, the company's understanding of business, of key trends, and of the data they collect through both research and their call centers sets them apart. The publication also showcases Convergys' thought leadership, and its understanding of key demographic, economic, and technological trends.