Hy-Vee Seasons
Publisher:
Grey Dog Media
Client:
Hy-Vee Stores
Circulation:
Hy-Vee Seasons reaches the heart of the Midwest, home to almost 38 million people. The rhythms of life in the region revolve around important things - family, community, health, celebrations, nature, and fun. The Hy-Vee reader lives with passion. To reach the audience, Hy-Vee Seasons provides a dynamic, preeminent and targeted marketing channel, which offers great value and positive results to all partners. Editorial is aimed primarily at well-educated women with household incomes of $50,000 or more.
Audience:
The estimated readership is more than 2 million, a conservative estimate based on an industry average pass-along rate of 2 to 4 readers per copy for consumer magazines*.
B2B or B2C: B2C
Publication/Campaign Title: Hy-Vee Seasons
EXECUTION:
Distribution Methods
Hy-Vee Seasons is published 6 times a year (Health, Spring, Summer, Back to School, Fall, and Holiday) with each issue maintaining a specific overall theme. The majority of distribution is delivered by mail to customer doorsteps, with the remaining distributed in store.
www.hy-vee.com ; current editions of Hy-Vee Seasons are always featured on the site. Within the web site, proprietary recipes and all past issues can be downloaded by site visitors. The digital version of Hy-Vee Seasons can be downloaded for your Ipad, Kindle Fire, or Android tablet.
Client Objectives:
Hy-Vee Seasons has a mission to inspire readers to an easy, healthy, happy life. Whether the readers are cooking, gardening, working out or seeking to improve their home or themselves, Seasons offers insight, inspiration and advice. As a result, the magazine develops a relationship with the consumer that drives loyalty and purchase behavior back to Hy-Vee Stores.
RESULTS:
The upscale look of Hy-Vee Seasons harnesses strong original thematic content, professional design and powerful relational marketing. The presentation rivals top consumer magazines.
The dynamic vehicle fills a pivotal role in the buying cycle. It is an essential tool for out-of-store shopper marketing. Astute marketers can initiate the customer’s shopping experience through this welcome lifestyle publication.
What People are Saying ….
“I discovered my sister’s Hy-Vee Seasons mailing this weekend, and I am going to go home, cancel my Martha Stewart Living subscription and sign up for Hy-Vee Seasons!” – Elizabeth; LaGrange, Illinois
“I think this magazine is a GREAT REFLECTION of your stores and your quality.” – Renee; Marion, Iowa
Solutions
Large Circulation: Each issue of Hy-Vee Seasons reaches hundreds of thousands of shoppers who demonstrate strong purchasing power regularly at Hy-Vee stores.
Themed Content: Hy-Vee Seasons allows advertisers to align themselves with thematic content, seasonal needs or a regular channel to reach relational shoppers.
Marked Footprint: The magazine reaches Hy-Vee shoppers in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.
Great Value to Partners: Hy-Vee Seasons provides its advertisers access to customers at a low CPM compared to similar consumer magazines.
Great Value to Readers: during a time when consumers are watching budgets, Hy-Vee Seasons is a premium-quality publication given away for free.
