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Posted by: Patrick Coffee, PRNewser, June 4th 2015

Content marketing–whatever that means to you–is here to stay. The second part of a study (download here) commissioned by The Content Council and AdAge found that clients’ CMOs are twice as enthusiastic about it as they were in 2013.

• 39.7 percent of respondents cited a “strong” or “extremely strong” commitment to CM–an increase of more than 100 percent since 2013
• 75.9 predict a strong commitment over the next two years, meaning the numbers will continue to rise

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