Chair - Joseph Barbieri, Managing Director, Content & Madia Partnerships, SID LEE
The Spring and Summer conferences are designed to educate members and marketers about current research, trends and future gazing. The committee sets the theme for the year, suggests speakers, put together a shortlist for the location and helps with the marketing strategy.
CONTENT STRATEGY COMMITTEE
Chair - Jacqueline Ponzoni, SVP of Custom Content, Pace Communications
The committee sets the strategic objectives and editorial calendar for the organization. The committee sets the tone of voice for the organization. Includes Content Magazine, deciding upon topics/themes/interviewees.
Chair - Gary Johnson, President, MSP Communications
The membership committee has three purposes:
1. Retention: To focus on current membership - the benefits The Content Council has to offer and how to improve the value of the organization in order to retain members.
2. Acquisition: To target new members who fall under ‘custom content providers’ and ‘preferred partners’ provision. Also to discuss how best to broaden/diversify the membership.
3. Reviews Membership Communications
PEARL AWARDS COMMITTEE
Chair - Jacqueline Loch, Vice President & Group Publisher, Consumer Solutions, TC Media
The Pearl Awards showcase excellence in content marketing around the world. The committee designs the Pearl Awards program and helps organize the awards ceremony.
Chair - Keith Sedlak, Chief Marketing Officer, McMURRY/TMG
Co-Chair - Georgia Galanoudis, Managing Director, Imprint
The committee follows the trends and developments within the content marketing industry as well as commissioning independent reports and studies into the medium to provide key insights in order to position The Content Council as the definitive source of information about the industry and to help members strengthen their new business proposition.
Chair - John Cimba, President & CEO, GLC Custom Media
Develops and implements a strategy to secure general one-off event sponsorships and ongoing relationships with preferred partners.
STRATEGIC PARTNERSHIP COMMITTEE
Chair - Georgia Galanoudis, Managing Director, Imprint
Committee creates strategic alliances with outside groups to increase the visibility and reach of the organization.
We welcome member participation in the committees. If you are interested in sitting on any of the committees please fill in this form.