Vice President & Group Publisher, St. Joseph Communications Media Group
Jacquie is a communications and media executive specializing in delivering multi-platform content marketing solutions and ROI for audiences and advertisers across print, digital, broadcast and social media. With over 25 years of experience gained at some of Canada’s largest media companies, she is a branded content expert who drives engagement and results. She works closely with St. Joseph’s largest clients to create innovative and compelling cross platform content solutions. She was most recently Vice President & Group Publisher, English Brands, Groupe TVA, where she published a portfolio of iconic Canadian brands including Canadian Living, ELLE Canada and The Hockey News. A recognized leader in content strategy and innovation, Jacquie is a member of the board of The Content Council in New York and a frequent speaker on branded content solutions across North America, having created award-winning multi-platform content strategies for a range of clients including Dior, HBC, Coty, L’Oréal Canada, Walmart, Air Miles/LoyaltyOne, Canadian Tire and Rogers Communications.