THE FUTURE OF CONTENT MARKETING
Marketers Explore Expanding Opportunities To Reach Consumers
A new white paper released by The Content Council and Ad Age highlights survey responses from nearly 500 U.S. marketing and advertising executives—with insights from major content marketing players, including CDW, Kraft Foods, McKesson Corp. and Pepsi Beverages North America—touting the importance and challenges of producing meaningful, measurable content in a fragmented digital media world.
This white paper is the second of two and is available free to download here.
The research study is available to members of The Content Council by logging in to the members-only section of the website. The study is available to non-members to purchase for $800 by contacting Gemma Rainer.