Founded in 1998, the Custom Content Council (CCC) is the leading professional organization representing custom media professionals in North America, and is focused on promoting the growth and vitality of this dynamic marketing discipline. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom content, and referrals to the top custom media firms in North America.

The custom content industry has experienced explosive growth over the past decade, with annual revenue increases of approximately 8-10%. The steady upward trend of custom media statistics is due to increased spending by corporate America, a surge in high-revenue businesses, and a consistent move towards various custom media approaches.

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