Head of Media Innovation, GE
Alexa Christon has worked on brands such as Pepsi, Yahoo! And Time Warner Cable during her 10+ career in advertising and marketing. Currently at GE, Alexa has worked on developing GE's strategic messaging platform via multi-channel initiatives, most recently Brilliant Machines, Focus Forward Films and Fallonventions. An integrated marketer, Alexa looks at building brands across advertising, branded and rich content experiences.